Privacy Policy

Last updated: September 8, 2026.

This Privacy Policy explains how ELEKTROVAT LLC
(“Elektrovat,” “we,” “us,” or “our”) collects, uses, stores, and protects
personal data when you visit or use the website
smo.elektrovat.net (the “Website”).

We are committed to protecting your privacy and handling personal data responsibly,
in accordance with applicable data protection regulations.

1. Who We Are

The Website is operated by:

ELEKTROVAT LLC BELGRADE
Šumatovačka 124/6
11000 Belgrade
Republic of Serbia

Branch in Montenegro:

ELEKTROVAT LLC – Montenegro Branch
Vuka Karadžića 15
84220 Žabljak
Montenegro

Email:
info@elektrovat.net

Phone:
+381 32 557 43 01

For questions regarding this Privacy Policy or the processing of your personal data,
you can contact us using the provided contact information.

2. What Personal Data We May Collect

Depending on how you use the Website, we may
collect the following categories of data.

Data You Provide to Us

When you contact us, send an inquiry, request information, or fill out a form
on the Website, we may collect data such as:

first and last name;
email address;
phone number;
company or organization name;
information contained in your message or inquiry;
other data you voluntarily enter via forms on the Website.

Automatically Collected Data

When you visit the Website, certain technical and usage data may be automatically
collected, including:

IP address;
browser type and version;
device type;
operating system;
approximate geographical location;
pages visited;
date and time of visit;
time spent on the page;
website or source from which you came;
interactions with Website content;
information about advertising campaigns;
UTM parameters;
cookie and advertising identifiers;
consent settings;
information about conversions and actions performed on the Website.

Some of this data is collected using cookies and similar
technologies.

3. How We Use Data

We may process personal data for the following purposes:

operation and maintenance of the Website;
responding to inquiries and requests;
communication with potential and existing clients, partners, and suppliers;
providing information about our services and activities;
analysis of Website traffic and user behavior;
measuring Website and advertising performance;
measuring conversions achieved through advertising campaigns;
understanding how users arrive at and use the Website;
creating aggregate statistics and reports;
improving the Website, our services, and user experience;
preventing fraud, misuse, and security incidents;
fulfilling legal and regulatory obligations;
conducting advertising and remarketing activities when permitted and when necessary consent has been obtained.

We do not sell personal data.

4. Legal Basis for Data Processing

Depending on the circumstances, we process data based on one or more
of the following legal bases.

Consent

For certain activities, we rely on your consent, especially regarding
the use of cookies that are not essential for the site’s operation, analytical
technologies, and advertising technologies.

You can withdraw your consent at any time through the cookie settings
on the Website.

Withdrawal of consent does not affect the lawfulness of data processing that was
carried out before its withdrawal.

Legitimate Interest

We may process certain data when it is necessary to pursue
legitimate business interests, including:

Website functionality and security;
responding to business inquiries;
preventing fraud and misuse;
improving our services;
maintaining appropriate business records.

During such processing, we assess our legitimate interests against the
rights and interests of the individuals whose data is processed.

Contractual or Pre-contractual Processing

When you contact us regarding potential services, projects,
cooperation, or contractual relationships, data processing may be necessary to
take action at your request before entering into a contract or to perform
an existing contract.

Legal Obligations

We may process and store data when it is necessary to comply with
applicable laws, regulations, or lawful requests from competent authorities.

5. Cookies and Similar Technologies

The Website may use cookies, local browser storage,
tags, pixels, and other similar technologies.

Cookies can be divided into the following categories:

Necessary Cookies

These cookies are required for the basic functionality, security, and operation
of the Website.

They usually cannot be disabled via cookie settings.

Analytical Cookies

With your consent, when required, analytical technologies help
us understand how users interact with the Website.

They may collect information about visited pages, sessions, interactions,
devices, traffic sources, and Website performance.

Advertising Cookies

With your consent, when required, advertising technologies may
be used to:

measure the performance of advertising campaigns;
track conversions;
determine whether a user came to the Website via an ad;
create and use remarketing audiences;
optimize and limit ad display;
display ads based on previous interactions with the Website when permitted.

You can accept, reject, or adjust non-essential cookies through
the cookie management interface on the Website.

6. Google Analytics

We plan to use Google Analytics 4, a web analytics service
provided by Google.

Google Analytics helps us understand how users interact with
the Website.

Google Analytics may process information such as:

interactions with the Website;
pages viewed;
session information;
device and browser data;
approximate location;
information about traffic sources;
campaign information;
technical identifiers.

We use this data to understand Website performance,
improve user experience, and optimize our marketing activities.

When required by applicable law, Google Analytics will use analytical
cookies and associated data storage only after the user provides
appropriate consent.

Google’s data processing is also subject to their privacy policies
and data processing terms.

7. Google Ads and Conversion Tracking

We may use Google Ads and related technologies to
measure conversions.

These technologies allow us to determine whether users perform
certain actions after interacting with our ads.

For example, we may measure:

visits to a specific page;
sending inquiries;
submitting contact forms;
clicking on a specific element of the Website;
other actions we have defined as conversions.

Google Ads may use cookies and other identifiers for the purpose of measuring
advertising.

When required by law, the storage and processing of advertising-related data
will only occur after the user provides appropriate consent.

8. Remarketing and Personalized Advertising

We may use Google advertising services to create audiences based on
previous visits or interactions with the Website.

In this way, users may be shown ads related to Elektrovat
even after they leave our Website.

When consent is required for personalized advertising or remarketing,
these features will only be activated after the user provides appropriate
advertising consent.

Users who reject advertising cookies will not be included in
personalized advertising or remarketing activities that depend
on consent.

Users can also manage ad personalization through the privacy and advertising
settings provided by Google.

9. Google Tag Manager

We may use Google Tag Manager to manage
analytical, advertising, and other tags on the Website.

Google Tag Manager allows us to implement and control
technologies such as Google Analytics and Google Ads tags.

The data collected depends on the specific technologies implemented
via Google Tag Manager.

When consent is legally required, tags that use non-essential cookies
or process personal data will be controlled in accordance
with the user’s choice.

10. Google Consent Mode

The Website may use Google Consent Mode
to transmit user choices regarding consent to Google services.

Depending on the user’s choice, these signals may include settings
related to:

analytics_storage;
ad_storage;
ad_user_data;
ad_personalization.

These settings allow Google technologies on the Website to
adjust their behavior according to the user’s choice.

Users can change their choices through the cookie settings on
the Website.

11. Third Parties and Service Providers

We may use trusted service providers who assist us in areas
such as:

Website hosting;
security;
analytics;
advertising;
conversion measurement;
content delivery;
Website maintenance;
email communication;
business administration.

These service providers may process personal data only when necessary
to provide the respective service and in accordance with their contractual
and legal obligations in the field of data protection.

Our service providers may include
Google LLC and affiliated companies in connection with Google Analytics,
Google Ads, and other measurement and advertising services.

12. International Data Transfer

Some of the service providers we use operate internationally.

Therefore, certain information may be processed or transferred outside of Montenegro,
the Republic of Serbia, or the user’s country.

When required by applicable data protection regulations, appropriate safeguards
are applied for international data transfers.

Depending on the service provider and jurisdiction, these measures may include
contractual data protection obligations, standard contractual clauses,
or other legally recognized mechanisms for data transfer.

13. Data Retention Period

We retain personal data only for as long as reasonably necessary for
the purposes for which it was collected, as well as to fulfill legal,
accounting, contractual, and regulatory obligations.

The retention period depends on the type of data and the purpose of processing.

Information provided via contact forms or inquiries may be
retained for the period necessary to process the inquiry and any
subsequent business relationship.

Data related to analytics and advertising is stored in accordance with
the settings of relevant platforms and applicable legal requirements.

When data is no longer needed, it will be deleted, anonymized, or processed
in another appropriate manner.

14. Data Security

We implement reasonable technical and organizational measures to protect personal data
from:

unauthorized access;
accidental or unlawful loss;
alteration;
disclosure;
misuse;
destruction.

However, no system for data transmission over the internet or electronic
storage can guarantee absolute security.

15. Your Data Protection Rights

Depending on applicable legislation and circumstances, you may have
the following rights:

the right to be informed whether we process your data;
the right to access personal data relating to you;
the right to rectification of inaccurate or incomplete data;
the right to erasure of data when legal conditions are met;
the right to restriction of processing;
the right to object to certain forms of processing;
the right to withdraw consent when processing is based on consent;
the right to data portability when applicable;
the right to object to certain direct marketing activities;
the right to lodge a complaint with the competent data protection authority.

Certain rights may be limited or subject to exceptions provided by
applicable regulations.

To exercise your rights, you can contact us at:
info@elektrovat.net

Before acting on certain requests, we may ask for confirmation of your
identity.

16. Complaints

If you believe your personal data has been processed unlawfully,
you can contact us to review your request.

Where Montenegrin regulations apply, you may also contact:

Agency for Personal Data Protection and Free Access to Information
of Montenegro

Bulevar Revolucije 11
Podgorica, Montenegro

Email:
azlp@azlp.me

If another data protection authority is responsible for processing your data,
you may have the right to lodge a complaint with that authority as well.

17. Links to Other Websites

The Website may contain links to third-
party websites.

We are not responsible for the privacy policies, content, or security of websites
operated by third parties.

We recommend that you read the privacy policy of every website
you visit.

18. Children’s Privacy

The Website and Elektrovat’s services are primarily intended for business
users, professionals, and adults.

We do not use the Website with the intent to collect data about children
for advertising or marketing purposes.

19. Changes to This Privacy Policy

We may periodically amend this Privacy Policy to reflect:

changes to the Website;
new technologies and services;
changes in how we process data;
changes in applicable laws or regulatory requirements.

The current version of the Privacy Policy will be published on this page
along with the date of the last update.

20. Contact

For all questions regarding this Privacy Policy or how we
process personal data, you can contact us:

ELEKTROVAT LLC BELGRADE
Šumatovačka 124/6
11000 Belgrade
Republic of Serbia

Montenegro Branch
Vuka Karadžića 15
84220 Žabljak
Montenegro

Email:
info@elektrovat.net

Phone:
+381 32 557 43 01