{"id":3122,"date":"2026-09-08T19:54:56","date_gmt":"2026-09-08T17:54:56","guid":{"rendered":"https:\/\/smo.elektrovat.net\/privacy-policy\/"},"modified":"2026-09-28T09:18:49","modified_gmt":"2026-09-28T07:18:49","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/smo.elektrovat.net\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3122\" class=\"elementor elementor-3122 elementor-2998\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80401af e-flex e-con-boxed e-con e-parent\" data-id=\"80401af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31959ce elementor-widget elementor-widget-text-editor\" data-id=\"31959ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elektrovat-privacy\"><h1>Privacy Policy<\/h1><p><strong>Last updated: September 8, 2026. <\/strong><\/p><p>This Privacy Policy explains how ELEKTROVAT LLC<br\/>(&#8220;Elektrovat,&#8221; &#8220;we,&#8221; &#8220;us,&#8221; or &#8220;our&#8221;) collects, uses, stores, and protects<br\/>personal data when you visit or use the website<br\/><strong>smo.elektrovat.net<\/strong> (the &#8220;Website&#8221;).<\/p><p>We are committed to protecting your privacy and handling personal data responsibly,<br\/>in accordance with applicable data protection regulations.<\/p><h2>1. Who We Are<\/h2><p>The Website is operated by:<\/p><p><strong>ELEKTROVAT LLC BELGRADE<\/strong><br\/>\u0160umatova\u010dka 124\/6<br\/>11000 Belgrade<br\/>Republic of Serbia<\/p><p>Branch in Montenegro:<\/p><p><strong>ELEKTROVAT LLC \u2013 Montenegro Branch<\/strong><br\/>Vuka Karad\u017ei\u0107a 15<br\/>84220 \u017dabljak<br\/>Montenegro<\/p><p>Email:<br\/><a href=\"mailto:info@elektrovat.net\">info@elektrovat.net<\/a><\/p><p>Phone:<br\/><a href=\"tel:+381325574301\">+381 32 557 43 01<\/a><\/p><p>For questions regarding this Privacy Policy or the processing of your personal data,<br\/>you can contact us using the provided contact information.<\/p><h2>2. What Personal Data We May Collect<\/h2><p>Depending on how you use the Website, we may<br\/>collect the following categories of data.<\/p><h3>Data You Provide to Us<\/h3><p>When you contact us, send an inquiry, request information, or fill out a form<br\/>on the Website, we may collect data such as:<\/p><ul><li>first and last name;<\/li><li>email address;<\/li><li>phone number;<\/li><li>company or organization name;<\/li><li>information contained in your message or inquiry;<\/li><li>other data you voluntarily enter via forms on the Website.<\/li><\/ul><h3>Automatically Collected Data<\/h3><p>When you visit the Website, certain technical and usage data may be automatically<br\/>collected, including:<\/p><ul><li>IP address;<\/li><li>browser type and version;<\/li><li>device type;<\/li><li>operating system;<\/li><li>approximate geographical location;<\/li><li>pages visited;<\/li><li>date and time of visit;<\/li><li>time spent on the page;<\/li><li>website or source from which you came;<\/li><li>interactions with Website content;<\/li><li>information about advertising campaigns;<\/li><li>UTM parameters;<\/li><li>cookie and advertising identifiers;<\/li><li>consent settings;<\/li><li>information about conversions and actions performed on the Website.<\/li><\/ul><p>Some of this data is collected using cookies and similar<br\/>technologies.<\/p><h2>3. How We Use Data<\/h2><p>We may process personal data for the following purposes:<\/p><ul><li>operation and maintenance of the Website;<\/li><li>responding to inquiries and requests;<\/li><li>communication with potential and existing clients, partners, and suppliers;<\/li><li>providing information about our services and activities;<\/li><li>analysis of Website traffic and user behavior;<\/li><li>measuring Website and advertising performance;<\/li><li>measuring conversions achieved through advertising campaigns;<\/li><li>understanding how users arrive at and use the Website;<\/li><li>creating aggregate statistics and reports;<\/li><li>improving the Website, our services, and user experience;<\/li><li>preventing fraud, misuse, and security incidents;<\/li><li>fulfilling legal and regulatory obligations;<\/li><li>conducting advertising and remarketing activities when permitted and when necessary consent has been obtained.<\/li><\/ul><p><strong>We do not sell personal data.<\/strong><\/p><h2>4. Legal Basis for Data Processing<\/h2><p>Depending on the circumstances, we process data based on one or more<br\/>of the following legal bases.<\/p><h3>Consent<\/h3><p>For certain activities, we rely on your consent, especially regarding<br\/>the use of cookies that are not essential for the site&#8217;s operation, analytical<br\/>technologies, and advertising technologies.<\/p><p>You can withdraw your consent at any time through the cookie settings<br\/>on the Website.<\/p><p>Withdrawal of consent does not affect the lawfulness of data processing that was<br\/>carried out before its withdrawal.<\/p><h3>Legitimate Interest<\/h3><p>We may process certain data when it is necessary to pursue<br\/>legitimate business interests, including:<\/p><ul><li>Website functionality and security;<\/li><li>responding to business inquiries;<\/li><li>preventing fraud and misuse;<\/li><li>improving our services;<\/li><li>maintaining appropriate business records.<\/li><\/ul><p>During such processing, we assess our legitimate interests against the<br\/>rights and interests of the individuals whose data is processed.<\/p><h3>Contractual or Pre-contractual Processing<\/h3><p>When you contact us regarding potential services, projects,<br\/>cooperation, or contractual relationships, data processing may be necessary to<br\/>take action at your request before entering into a contract or to perform<br\/>an existing contract.<\/p><h3>Legal Obligations<\/h3><p>We may process and store data when it is necessary to comply with<br\/>applicable laws, regulations, or lawful requests from competent authorities.<\/p><h2>5. Cookies and Similar Technologies<\/h2><p>The Website may use cookies, local browser storage,<br\/>tags, pixels, and other similar technologies.<\/p><p>Cookies can be divided into the following categories:<\/p><h3>Necessary Cookies<\/h3><p>These cookies are required for the basic functionality, security, and operation<br\/>of the Website.<\/p><p>They usually cannot be disabled via cookie settings.<\/p><h3>Analytical Cookies<\/h3><p>With your consent, when required, analytical technologies help<br\/>us understand how users interact with the Website.<\/p><p>They may collect information about visited pages, sessions, interactions,<br\/>devices, traffic sources, and Website performance.<\/p><h3>Advertising Cookies<\/h3><p>With your consent, when required, advertising technologies may<br\/>be used to:<\/p><ul><li>measure the performance of advertising campaigns;<\/li><li>track conversions;<\/li><li>determine whether a user came to the Website via an ad;<\/li><li>create and use remarketing audiences;<\/li><li>optimize and limit ad display;<\/li><li>display ads based on previous interactions with the Website when permitted.<\/li><\/ul><p>You can accept, reject, or adjust non-essential cookies through<br\/>the cookie management interface on the Website.<\/p><h2>6. Google Analytics<\/h2><p>We plan to use <strong>Google Analytics 4<\/strong>, a web analytics service<br\/>provided by Google.<\/p><p>Google Analytics helps us understand how users interact with<br\/>the Website.<\/p><p>Google Analytics may process information such as:<\/p><ul><li>interactions with the Website;<\/li><li>pages viewed;<\/li><li>session information;<\/li><li>device and browser data;<\/li><li>approximate location;<\/li><li>information about traffic sources;<\/li><li>campaign information;<\/li><li>technical identifiers.<\/li><\/ul><p>We use this data to understand Website performance,<br\/>improve user experience, and optimize our marketing activities.<\/p><p>When required by applicable law, Google Analytics will use analytical<br\/>cookies and associated data storage only after the user provides<br\/>appropriate consent.<\/p><p>Google&#8217;s data processing is also subject to their privacy policies<br\/>and data processing terms.<\/p><h2>7. Google Ads and Conversion Tracking<\/h2><p>We may use <strong>Google Ads<\/strong> and related technologies to<br\/>measure conversions.<\/p><p>These technologies allow us to determine whether users perform<br\/>certain actions after interacting with our ads.<\/p><p>For example, we may measure:<\/p><ul><li>visits to a specific page;<\/li><li>sending inquiries;<\/li><li>submitting contact forms;<\/li><li>clicking on a specific element of the Website;<\/li><li>other actions we have defined as conversions.<\/li><\/ul><p>Google Ads may use cookies and other identifiers for the purpose of measuring<br\/>advertising.<\/p><p>When required by law, the storage and processing of advertising-related data<br\/>will only occur after the user provides appropriate consent.<\/p><h2>8. Remarketing and Personalized Advertising<\/h2><p>We may use Google advertising services to create audiences based on<br\/>previous visits or interactions with the Website.<\/p><p>In this way, users may be shown ads related to Elektrovat<br\/>even after they leave our Website.<\/p><p>When consent is required for personalized advertising or remarketing,<br\/>these features will only be activated after the user provides appropriate<br\/>advertising consent.<\/p><p>Users who reject advertising cookies will not be included in<br\/>personalized advertising or remarketing activities that depend<br\/>on consent.<\/p><p>Users can also manage ad personalization through the privacy and advertising<br\/>settings provided by Google.<\/p><h2>9. Google Tag Manager<\/h2><p>We may use <strong>Google Tag Manager<\/strong> to manage<br\/>analytical, advertising, and other tags on the Website.<\/p><p>Google Tag Manager allows us to implement and control<br\/>technologies such as Google Analytics and Google Ads tags.<\/p><p>The data collected depends on the specific technologies implemented<br\/>via Google Tag Manager.<\/p><p>When consent is legally required, tags that use non-essential cookies<br\/>or process personal data will be controlled in accordance<br\/>with the user&#8217;s choice.<\/p><h2>10. Google Consent Mode<\/h2><p>The Website may use <strong>Google Consent Mode<\/strong><br\/>to transmit user choices regarding consent to Google services.<\/p><p>Depending on the user&#8217;s choice, these signals may include settings<br\/>related to:<\/p><ul><li><code>analytics_storage<\/code>;<\/li><li><code>ad_storage<\/code>;<\/li><li><code>ad_user_data<\/code>;<\/li><li><code>ad_personalization<\/code>.<\/li><\/ul><p>These settings allow Google technologies on the Website to<br\/>adjust their behavior according to the user&#8217;s choice.<\/p><p>Users can change their choices through the cookie settings on<br\/>the Website.<\/p><h2>11. Third Parties and Service Providers<\/h2><p>We may use trusted service providers who assist us in areas<br\/>such as:<\/p><ul><li>Website hosting;<\/li><li>security;<\/li><li>analytics;<\/li><li>advertising;<\/li><li>conversion measurement;<\/li><li>content delivery;<\/li><li>Website maintenance;<\/li><li>email communication;<\/li><li>business administration.<\/li><\/ul><p>These service providers may process personal data only when necessary<br\/>to provide the respective service and in accordance with their contractual<br\/>and legal obligations in the field of data protection.<\/p><p>Our service providers may include<br\/><strong>Google LLC and affiliated companies<\/strong> in connection with Google Analytics,<br\/>Google Ads, and other measurement and advertising services.<\/p><h2>12. International Data Transfer<\/h2><p>Some of the service providers we use operate internationally.<\/p><p>Therefore, certain information may be processed or transferred outside of Montenegro,<br\/>the Republic of Serbia, or the user&#8217;s country.<\/p><p>When required by applicable data protection regulations, appropriate safeguards<br\/>are applied for international data transfers.<\/p><p>Depending on the service provider and jurisdiction, these measures may include<br\/>contractual data protection obligations, standard contractual clauses,<br\/>or other legally recognized mechanisms for data transfer.<\/p><h2>13. Data Retention Period<\/h2><p>We retain personal data only for as long as reasonably necessary for<br\/>the purposes for which it was collected, as well as to fulfill legal,<br\/>accounting, contractual, and regulatory obligations.<\/p><p>The retention period depends on the type of data and the purpose of processing.<\/p><p>Information provided via contact forms or inquiries may be<br\/>retained for the period necessary to process the inquiry and any<br\/>subsequent business relationship.<\/p><p>Data related to analytics and advertising is stored in accordance with<br\/>the settings of relevant platforms and applicable legal requirements.<\/p><p>When data is no longer needed, it will be deleted, anonymized, or processed<br\/>in another appropriate manner.<\/p><h2>14. Data Security<\/h2><p>We implement reasonable technical and organizational measures to protect personal data<br\/>from:<\/p><ul><li>unauthorized access;<\/li><li>accidental or unlawful loss;<\/li><li>alteration;<\/li><li>disclosure;<\/li><li>misuse;<\/li><li>destruction.<\/li><\/ul><p>However, no system for data transmission over the internet or electronic<br\/>storage can guarantee absolute security.<\/p><h2>15. Your Data Protection Rights<\/h2><p>Depending on applicable legislation and circumstances, you may have<br\/>the following rights:<\/p><ul><li>the right to be informed whether we process your data;<\/li><li>the right to access personal data relating to you;<\/li><li>the right to rectification of inaccurate or incomplete data;<\/li><li>the right to erasure of data when legal conditions are met;<\/li><li>the right to restriction of processing;<\/li><li>the right to object to certain forms of processing;<\/li><li>the right to withdraw consent when processing is based on consent;<\/li><li>the right to data portability when applicable;<\/li><li>the right to object to certain direct marketing activities;<\/li><li>the right to lodge a complaint with the competent data protection authority.<\/li><\/ul><p>Certain rights may be limited or subject to exceptions provided by<br\/>applicable regulations.<\/p><p>To exercise your rights, you can contact us at:<br\/><a href=\"mailto:info@elektrovat.net\">info@elektrovat.net<\/a><\/p><p>Before acting on certain requests, we may ask for confirmation of your<br\/>identity.<\/p><h2>16. Complaints<\/h2><p>If you believe your personal data has been processed unlawfully,<br\/>you can contact us to review your request.<\/p><p>Where Montenegrin regulations apply, you may also contact:<\/p><p><strong><br>Agency for Personal Data Protection and Free Access to Information<br\/>of Montenegro<br><\/strong><\/p><p>Bulevar Revolucije 11<br\/>Podgorica, Montenegro<\/p><p>Email:<br\/><a href=\"mailto:azlp@azlp.me\">azlp@azlp.me<\/a><\/p><p>If another data protection authority is responsible for processing your data,<br\/>you may have the right to lodge a complaint with that authority as well.<\/p><h2>17. Links to Other Websites<\/h2><p>The Website may contain links to third-<br\/>party websites.<\/p><p>We are not responsible for the privacy policies, content, or security of websites<br\/>operated by third parties.<\/p><p>We recommend that you read the privacy policy of every website<br\/>you visit.<\/p><h2>18. Children&#8217;s Privacy<\/h2><p>The Website and Elektrovat&#8217;s services are primarily intended for business<br\/>users, professionals, and adults.<\/p><p>We do not use the Website with the intent to collect data about children<br\/>for advertising or marketing purposes.<\/p><h2>19. Changes to This Privacy Policy<\/h2><p>We may periodically amend this Privacy Policy to reflect:<\/p><ul><li>changes to the Website;<\/li><li>new technologies and services;<\/li><li>changes in how we process data;<\/li><li>changes in applicable laws or regulatory requirements.<\/li><\/ul><p>The current version of the Privacy Policy will be published on this page<br\/>along with the date of the last update.<\/p><h2>20. Contact<\/h2><p>For all questions regarding this Privacy Policy or how we<br\/>process personal data, you can contact us:<\/p><p><strong>ELEKTROVAT LLC BELGRADE<\/strong><br\/>\u0160umatova\u010dka 124\/6<br\/>11000 Belgrade<br\/>Republic of Serbia<\/p><p><strong>Montenegro Branch<\/strong><br\/>Vuka Karad\u017ei\u0107a 15<br\/>84220 \u017dabljak<br\/>Montenegro<\/p><p><strong>Email:<\/strong><br\/><a href=\"mailto:info@elektrovat.net\">info@elektrovat.net<\/a><\/p><p><strong>Phone:<\/strong><br\/><a href=\"tel:+381325574301\">+381 32 557 43 01<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy Last updated: September 8, 2026. 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